Privacy Policy

1. Introduction

PEAK Personalized Healthcare (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information you provide when you visit our website (www.peakhealthidaho.com) or use our services.

By using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website.

2. Information We Collect

Information You Provide Directly

When you submit an appointment request or contact form, we may collect:

• Full name
• Phone number
• Email address
• Preferred appointment dates and times
• Any health-related details you voluntarily include in your message

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address and browser type
• Pages visited and time spent on the site
• Referring URLs and device information
• Interaction data collected via tracking technologies (see Section 5: Cookies & Tracking)

3. How We Use Your Information

We use the information we collect to:

• Respond to appointment requests and inquiries
• Schedule and confirm appointments
• Communicate about our services, programs, and promotions
• Improve our website and user experience
• Comply with applicable laws and regulations

We do not sell your personal information to third parties.

4. How We Share Your Information

We may share your information with:

• Our staff and medical team, as needed to provide services
• Third-party service providers who assist us in operating our website or conducting our business, subject to confidentiality obligations
• Scheduling platforms (such as our patient portal) used to manage appointments
• Law enforcement or government authorities when required by law

We do not share your personal information for independent third-party marketing purposes without your consent.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies, including:

• Facebook Pixel: We use the Facebook Pixel to measure the effectiveness of our advertising and to understand how visitors interact with our website. This tool may collect data about your browser, device, and activity on our site and share it with Meta Platforms, Inc. You can opt out of Facebook data collection at: https://www.facebook.com/help/568137493302217
• Analytics tools: We may use analytics services (e.g., Google Analytics) to understand traffic patterns and improve our website.

You can control cookies through your browser settings. Disabling certain cookies may affect your experience on our site.

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, misuse, or disclosure. However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law.

8. Your Rights & Choices

You may have certain rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, subject to legal requirements
• Opt out of marketing communications at any time by contacting us or using the unsubscribe link in emails

To exercise any of these rights, contact us at: info@peakhealthidaho.com or call 208-683-7325.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies independently.

10. Children’s Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

PEAK Personalized Healthcare

1144 S Silverstone Way #150, Meridian, ID 83642

Phone: 208-683-7325

Email: info@peakhealthidaho.com